Operative

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Revolutionizing the execution of digital media

We partner with digital media companies across the globe to help them sell, deliver and bill online advertising effortlessly. Through our unique combination of people, processes and technology we provide end-to-end digital advertising management solutions tailored to the specific challenges of high volume transaction media. Whether you are an early stage start-up, medium size or enterprise organization we can provide blended solutions that address your business needs resulting in accelerated and sustained revenue performance.

Operative is the only digital advertising management company integrated with CRM, price optimization, ad servers, data warehouse, and financial systems in a “live” environment. As a result, our clients are able to increase revenue/profit, lower costs and improve their operating efficiency.

Building Relationships within Digital Media

Watch thought leader, Jack Myers', presentation about “The Relationship Age” at the Operative sellers breakfast.

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News

9.5.2008
Will Google’s Chrome turn the web inside out?
7.15.2008
Google And Microsoft Spar Over Yahoo Ad Deal
6.13.2008
Online Ad Management Syncs Up
6.2.2008
National Public Media To Partner With Operative Inc For Online Sponsorship Workflow Automation
5.21.2008
Agencies Dismantle Hype Machine
5.13.2008
Red Herring Reveals Winners Of The Red Herring 100 North America
4.21.2008
Operative Appoints Chief Technology Officer
4.8.2008
Is Yahoo Right to Resist Microsoft?
4.7.2008
NAVTEQ Selects Operative for Online and Mobile Advertising Inventory Management
3.10.2008
Operative Expands Office in Los Angeles
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Operative was chosen to be one of the fastest
growing private companies in America